Policy and Procedures Manual Sample Page: Dress


The attitudes of others toward us are frequently shaped by the way we dress.

We cannot think of an instance when a sale was lost because the sales associate was professionally dressed, but many customers may have been put off by "sloppy," "overly-casual," or "sexy" clothing.

When we expect customers and clients to trust us with the largest single transaction of their lives, the purchase of real property, we must understand why they expect us to dress and act as if we are serious and professional.

It is acceptable, while showing vacant land, to dress in jeans. It is not appropriate in most other business situations.

The title of a well-known book says it all: "DRESS FOR SUCCESS."

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Policy and Procedures Manual